A Smaller Life Podcast
Alice owns a branding firm, and she runs The Ethical Move Community, an online community focused on ethical branding / marketing. (With the help of dedicated others)
How do we attract customers without using lead magnets?
How can we appeal to our customers without manipulating them?
These are the kind of questions they ask.
The Space Beyond Scarce Podcast
Coaching, conversation and culture change to disrupt the scarcity mindset in ourselves and in the collective. Kate Holly interviews brand strategist + founder of The Ethical Move Alice Karolina
Ethics in Marketing Podcast
‘Ethical Marketing with Alice Karolina’ with Mikhail Myzgin on the Ethics in Marketing Podcast
What Works Podcast
Operating A More Ethical Business with Tara McMullin on the What Works Podcast
Movement Makers Podcast
Conversation about ethical marketing with Nikki Groom.
Not In Our Lifetime
One of our mantras at the ethical move is 'Not In Our Lifetime'. We are 100% certain of the necessity of our work. And; we don't need to see its conclusion. Because it's much, much bigger than us.
Breaking Capitalism
If you ever find yourself thinking "how can I make a difference?", remember: that's what you're supposed to think. It is better for the status quo if we each believe that the weight is to heavy.
Sisterhood Podcast
A Conversation About Ethical Branding + Marketing and Finding Your Authentic Voice with Alice Karolina
TD(g)B Podcast
Think marketing and pricing can’t be ethical? Think again – our guest Alice Karolina started a movement, aptly named The Ethical Move, to change that.
Liberatory Consciousness
This framework is how I'm learning to be thoughtful and intentional in my anti-racism work. Before I learned this I went straight from Awareness to Action and caused harm.
Ethical Marketing Day
Intersection of brand and market - creating strong values and messaging pillars to guide marketing effort.
Now More Than Ever
It has always been Now More Than Ever. The ‘world as we knew it’ was not healthy for anyone, and supremely damaging to most. Covid is not the ‘great equalizer’, but it has opened a door.
THSB Podcast
Marketing with integrity and the fight to break the consumerism cycle
the ethical move
The ethical move is setting out to empower conscious consumers and business owners by creating a new marketing standard based on transparency, trust, and honesty. We are the movement for ethical marketing.
Without Manipulation
Could You Sell Without Manipulation?
There is a science behind how people buy and it has permeated everything we touch, to the point where we can’t tell anymore what is a conscious choice and what we are driven to do subconsciously.
At the same time, buyers are told that if they make the right choices about what they buy, they are creating a more ethical and sustainable society.
Perpetuating sales tactics that are keeping buyers weak, and then placing the burden of ‘making a difference’ on them, is …the kind of thing a bully would do.
It’s time we realize that we — online entrepreneurs — are part of the problem.
Islam Is Life
‘Islam ist das Leben’ is a feature article I wrote for kinki Magazine in Zurich, portraying Muslims from several countries living in different areas of Switzerland. For German readers.