A Working Manifesto
Where I Stand
I work at the intersection of clarity, creativity, and care.
This is a snapshot of what grounds me—what I believe in, build for, and align my work with. These are the values that shape my collaborations, my systems, and the stories I choose to tell.
+ I am committed to collective Liberation, forever. I use the Framework For Liberatory Consciousness by Dr. Barbara J. Love for this continuous practice.
+ My pronouns are She/Her and I am Queer. I’m learning how to create a safe space for us all to thrive.
+ I’m working on making my services and communications accessible for everyone, though my accessibility comes first.
+ I am neurodiverse (ADHD, cPTSD) and have learned to live strategically and joyfully in tandem with the tantrums.
+ I am continuously trying to reduce my output to create the least amount of damage to our ecosystem, though I often seem to be replacing one evil for another.
+ I practise Purchasing Power Parity, so you will pay for the value of my offerings compared to your cost of living, not our exchange rate.
No one is free until we are all free.
This world doesn’t work unless it works for everyone.
I’m right there with you…
…learning to trust myself, use my voice, and walk my talk.
I started my career in the late 90’s, working my way through most communication disciplines: illustration, graphic + interior design, media, marketing, copywriting, wayfinding, cultural programming – and packaged it all into an amorphous art form combining digital illustrations and writing.
I am a dual citizen. Born, raised, educated in Switzerland; settled in BC for a while, finding peace among the trees – and my little buddy, my heart, my universe… my whippet Goose 🐕
After spending the last decade building and growing an online brand strategy + design business and an ethical marketing movement, 40 rushed into me with a deep need to focus on being vs. selling. Craft vs. content. Being in-sync vs. a-sync.
So I chose to listen.
Everything I do is infused with my need to create culture that values meaning over more.
We are the storytelling animals. Let that be our role in this vast ecosystem.
Let that be my role.
My Values
Courage
I will always challenge the status quo, embrace change and vulnerability. I will not support a mindset that reinforces outdated systems born out of fear.
Presence
I will always focus on what is right in front of me and take deliberate, thoughtful action in the here and now. I will not let outside influence guide my path.
Imagination
I will always look beyond what is apparent or even possible. I will not let how it has always been determine what we can create in the future.
Our Movement
I’m here to disrupt the cycle of consumerism by creating a culture of meaning instead of more.
I believe the way we sell is feeding the same loop that keeps widening the wealth gap and perpetuates the ways people have to buy in order to get by. And that in turn creates an economy based on cheap production + cheap labour, which leads to a society based in competition and scarcity – and that is the perfect breeding ground for our environmental and humanitarian crisis.
Instead of looking at how we buy, and leaving it to the consumer to try and make conscious choices, I want us to reimagine how we sell.
We use psychological manipulation tactics in order to generate an insatiable appetite for more, which over a few decades has created a society swept up in instant gratification. This more-more-more mentality is so powerful, and yet of so little value if we look at the next ten years, fifty years, or even our entire lifetime and that of our children.
But we are getting wise to it.
This is the time to start creating a different marketplace – and in turn, a different world.
Businesses that stand out in a conscious society tell stories of substance and share products that serve the world; they take responsibility for their corner of the industry and sell with integrity.
It takes courage to leave the status quo, the hustle, the shiny objects behind and create a business rooted in purpose and vision.
Which is why we built a movement for us to share this work – so we can create the change that is so sorely needed.
I founded The Ethical Move for us to collectively take a stand for transparency, responsibility + honesty – because we can’t fake our way through this anymore.
We’d be honoured if you joined us. Take the pledge
