WHITE WATER SPA
Entering the space, the eye is led to the view of the lake immediately visible from the reception. The space feels fluid and welcoming through organic shapes and attentive staff. Guests feel as if they had a key to the spa - which in some ways they do. At the same time, through making it a shared space, the spa becomes approachable & warm, despite its exclusivity. It feels clean & healthy, without being clinical. If a customer wishes to be alone, there is always the option of a treatment or lying down on the resting beds behind bands of silk. The price for the membership feels not too high, as it becomes their second home - yet not too low for the feeling of clean luxury.
GUESTS: Mature men and women close to or in retirement that know that health is the most important thing in life and are willing to spend their time and money on feeling rejuvenated.
The geometry of the linen bands are represented in the logo.
White & gray represent silk and concrete, while being extremely versatile for packaging.
Organic, hand drawn cresting wave image for products.
Ethereal, minimalistic, pure.
White, warm textures contrasted with wood, concrete and water. Ceiling to floor linen and silk bands guide guests and create privacy. Modern fixtures for an exclusive, high tech feeling.