MAD LIFE

 
 

Brand Strategy + Architecture

10 months coaching and collaboration

+ 1 week brand immersion in Florida

 

+ Brand story

+ Visual identity

+ Symbol language

+ Illustrations

+ Website

+ Online collateral

 
 
 
I can’t say enough about the branding magician /midwife Alice, and the ride we took to get here. I put this off for a long time. So much of what I saw out there felt fake and like so much smoke and mirrors. But I also hated being misunderstood. And I eventually realized, it was my own fault. I hadn’t done the work to articulate what I do, so I couldn’t be upset when other people didn’t get it right.THIS is what branding looks like when you do it slowly, organically, and from your soul. When you build the brand around who you ARE, rather than develop a brand that you have to try to live into.
— MONICA ANNA DAY
 
 
 
 
 
Brandingalicekarolina